6 Reasons Your Business Needs a Copywriter

With strong copy, you can sell anything.

With mediocre copy, at best, your potential customers or clients won’t be interested. At worst, it can tarnish your reputation as a brand.

Here are some of the top reasons why your business needs a copywriter.

Hiring a copywriter will free up time so you can focus on what you’re good at: running your business.
As a business owner, you’re busy. Water is also wet.

You’re probably doing it all: from running operations, to working in the front-of-house, to marketing. But as the saying goes: jack of all trades, master of none.

Copywriting isn’t something you want to risk being mediocre. Hiring a professional copywriter will free up time so you can focus on being where you’re needed the most.

A professional copywriter knows how to perfectly capture your services.

As the owner of a company, you know your product or service inside and out.

But that’s not always so great from a marketing perspective. You’re incredibly knowledgeable about what you’re selling, but it’s not easy to put it into simple terms so your customer understands what you’re selling.

As an outsider looking in, a professional copywriter knows how to describe your product to make it easy to understand while also being exciting and engaging. They know how to answer the questions that you, as a business owner, might not even realize people have. 

A copywriter knows how to generate traffic and increase sales.
Copywriters are professional storytellers. They know how to move people in order to get them excited about your product and the mission behind it. 

Hiring a copywriter is basically hiring a spy.
Part of a copywriter’s job is to keep a close eye on your competition. We’re looking at things like: What are they doing that works? What are they doing that doesn’t work? What are their customers like? What kinds of problems do their customers have? What questions are their customers asking?

A copywriter’s close attention to detail will maintain your reputation.
Copy that is clunky and full of errors will destroy your credibility. As professional wordsmiths, copywriters are obsessed with perfection. This is good for maintaining your reputation and making you come across as credible, even if your grammar and spelling aren’t perfect. 

Hiring a copywriter is an investment that pays for itself.
You might think copywriting is just another cost. But really, it’s an investment that gets you a return. With good copy, you can sell anything.

Think about it: how much is poor copy on your website already costing you?